Amazon to expand 30‑minute deliveries to more European countries in 2026Executive summary: Amazon will extend its Amazon Now service to offer 30‑minute deliveries in more European countries by the end of 2026. The move accelerates ultra‑fast logistics competition and reshapes consumer expectations for speed in the region. Amazon, European regulators, logistics providers and competing retailers. Phased roll‑outs in selected markets followed by potential antitrust review and retaliatory speed‑focused initiatives from rivals.Amazon plans to roll out its Amazon Now ultra‑fast delivery service across additional European markets before the end of 2026. The expansion intensifies competition in ultra‑fast logistics and raises consumer expectations for rapid fulfillment. It involves Amazon, European regulators and competing retailers, and will likely trigger regulatory scrutiny.Connected developmentsEU Competition Commission faces leadership deadlockSpain inflation rises despite Ormuz openingJeff Bezos to speak at VivaTech ParisLe fondateur d’Amazon Jeff Bezos sera au salon VivaTech à Paris mercrediAsí empujó el CEO de Amazon a que EEUU prohibiera la IA más potente de AnthropicAmazon lines up another $17.5 billion for AI as its debt pile grows furtherOpen the full case file on Beyond →
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