Antitrust fines Deghi €2 million for recurring “time‑limited” promotions that renew unchanged each monthExecutive summary: The Italian Antitrust Authority imposed a €2 million fine on retailer Deghi for running promotions that reset every month under identical terms, which it deemed a misleading commercial practice. The fine signals tighter enforcement on promotional clarity, potentially prompting retailers to revise discount strategies to avoid similar penalties. Deghi (retailer), Italian Antitrust Authority (Garante), consumers affected by the promotions. Deghi may appeal the decision or adjust its promotional calendar; competitors may review their own time‑based offers for compliance.Italy’s Antitrust Authority ruled that Deghi’s monthly‑renewed discount offers constitute a misleading commercial practice because the economic conditions never actually change. The €2 million sanction reflects the regulator’s view that the tactic undermines transparency and consumer choice. The decision adds to a growing trend of antitrust scrutiny of promotional schemes that appear time‑bound but are effectively permanent.Open the full case file on Beyond →
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