Arpías aims to scale to 70 premium nail salons across Spain within three years, leveraging both owned and franchised outlets
Executive summary: Arpías, the premium nail‑salon chain founded in 2023 by Inés Urés and Oriol Esteban, unveiled a plan to reach 70 salons nationwide within three years through a mix of owned and franchised locations. The target reflects strong consumer appetite for high‑end beauty services and validates the franchising model as a growth lever; it may prompt rivals to expand and encourage ancillary investment in beauty‑product supply chains.
Who is involved: Founders Inés Urés and Oriol Esteban, the Arpías brand, prospective franchisees, and Spanish consumers seeking premium manicure services.
Likely next: Arpías will begin scouting sites, signing franchise agreements, launching marketing campaigns, and opening the first wave of new outlets while monitoring same‑store performance and regulatory compliance.
The announcement outlines a concrete expansion target for a beauty brand launched just three years ago, signalling confidence in the Spanish market for premium personal‑care services. By mixing company‑owned stores with franchises, Arpías seeks to accelerate geographic reach while sharing investment risk with local partners. The plan could intensify competition in the nail‑salon segment and stimulate demand for related beauty‑product suppliers.
Timeline
- — Arpías lanza un plan para llegar a las 70 tiendas de manicura en tres años (Expansión)
- — Así cambia el calor la cesta de la compra (Expansión)
Analysis — what this means
Likely next events
- Opening of new flagship stores in major cities such as Madrid and Barcelona
- Franchisee recruitment and onboarding drives
Sectors affected
- Personal care
- Beauty services
- Franchising
Regulatory implications
- Adherence to local health, safety and hygiene regulations for salons
Historical parallels
- Rapid expansion of US premium nail‑salon chain Drybar in the 2010s
- Growth of European nail‑salon franchises after 2015
Key entities
Sources
- Arpías lanza un plan para llegar a las 70 tiendas de manicura en tres años — Expansión
- Así cambia el calor la cesta de la compra — Expansión
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