Arpías, the premium nail‑salon chain founded in 2023 by Inés Urés and Oriol Esteban, unveiled a plan to reach 70 salons nationwide within three years through a mix of owned and franchised locations. The target reflects strong consumer appetite for high‑end beauty services and validates the franchising model as a growth lever; it may prompt rivals to expand and encourage ancillary investment in beauty‑product supply chains. Founders Inés Urés and Oriol Esteban, the Arpías brand, prospective franchisees, and Spanish consumers seeking premium manicure services. Arpías will begin scouting sites, signing franchise agreements, launching marketing campaigns, and opening the first wave of new outlets while monitoring same‑store performance and regulatory compliance. The announcement outlines a concrete expansion target for a beauty brand launched just three years ago, signalling confidence in the Spanish market for premium personal‑care services. By mixing company‑owned stores with franchises, Arpías seeks to accelerate geographic reach while sharing investment risk with local partners. The plan could intensify competition in the nail‑salon segment and stimulate demand for related beauty‑product suppliers.
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