ASMAX launches the world’s first screen‑equipped motorcycle intercom and its racing program at CIMAMotor 2026
Executive summary: ASMAX unveiled RoamX, the world’s first motorcycle intercom headset with an integrated display, and launched its ASMAX Racing Program at CIMAMotor 2026 in Chongqing on September 22, 2026. The launch introduces a heads‑up display capability to rider communication, potentially setting a new technical standard and opening a premium market segment.
Who is involved: ASMAX (manufacturer), CIMAMotor exhibition organizers, riders and potential racing partners.
Likely next: ASMAX will pursue distribution agreements and activate its racing program; competitors may respond with similar display‑equipped intercoms.
At the CIMAMotor 2026 exhibition in Chongqing, ASMAX unveiled RoamX, a motorcycle intercom headset featuring an integrated display, and simultaneously initiated the ASMAX Racing Program. The announcement marks the first time a screen has been embedded in a motorcycle communication device, potentially reshaping rider‑to‑rider and rider‑to‑infrastructure interaction. While the product is novel, its commercial impact will depend on how quickly dealers and original equipment manufacturers adopt the technology and whether racing teams integrate the system for real‑time data sharing.
What's next — scenarios
Base: steady premium uptake (50%)
Following the September 2026 launch, ASMAX begins shipments to European distributors in Q2 2027, achieving modest revenue growth from the RoamX headset.
- Dealer shipment reports released after Q2 2027
- First ASMAX Racing Program event held in Q3 2027
Upside: OEM adoption (30%)
By Q4 2027, major motorcycle OEMs specify RoamX as original equipment, expanding ASMAX’s addressable market beyond the aftermarket.
- OEM press releases announcing RoamX integration (expected Q4 2027)
- Inclusion of RoamX in 2028 model year specifications
Downside: niche enthusiast only (20%)
Adoption remains limited to enthusiast riders, with shipments below internal projections through 2028, constraining revenue impact.
- Absence of dealer order updates by end of 2027
- No OEM announcements of RoamX integration by mid‑2028
Timeline
- — ASMAX na CIMAMotor 2026: nový pohľad na motocyklový interkom (PR Newswire)
Analysis — what this means
Sectors affected
- motorcycle intercom and communication equipment
- powersports helmet accessories
Historical parallels
- SRL (now Sena) launched the first Bluetooth motorcycle intercom in 2010
- Cardo Systems introduced the Packtalk Bold with voice‑command control in 2018
Key entities
Sources
Related cases
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