Belvoir Farm launches functional drinks brand Happi in the UK, expanding into the health‑focused beverage marketExecutive summary: Belvoir Farm introduced its new functional drinks brand named Happi in the United Kingdom. The launch diversifies Belvoir Farm's portfolio and enters the fast‑growing functional beverage market, aiming to capture health‑focused consumers. Belvoir Farm, the UK‑based food and drinks company, is the primary actor; the brand Happi is the new product. The brand will roll out marketing campaigns and seek distribution agreements with retailers and online platforms in the coming months.On 18 June 2026, Belvoir Farm announced the launch of Happi, a new functional drinks brand targeting UK consumers. The product line includes low‑sugar, vitamin‑fortified beverages positioned at health‑conscious shoppers. The company stated that the launch aligns with its strategy to diversify beyond traditional preserves and taps into the growing functional beverage segment.Open the full case file on Beyond →
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