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Bybit launches global stock and ETF trading, giving eligible users access to over 1,000 US equities

Executive summary: Bybit announced that eligible users worldwide can now trade over 1,000 US stocks and ETFs through its platform. This expands Bybit’s product suite beyond cryptocurrencies, potentially boosting user engagement and fee revenue while broadening international access to US equities.

Who is involved: Bybit, its global user base of more than 80 million, eligible retail investors, and the US stock and ETF markets.

Likely next (inference): Bybit will monitor adoption rates, may consider adding further securities, and could face regulatory review of its cross‑border securities offering.

Bybit’s announcement marks a significant expansion of its service suite, moving beyond crypto‑only offerings to include traditional US equities and exchange‑traded funds. The move leverages its claimed user base of more than 80 million to potentially increase trading activity and fee income. It also intensifies competition with existing brokerages and crypto platforms that now face a broader‑scope rival.

What's next — scenarios

Inference: scenarios and probabilities are Beyond's assessment, not reported fact.

Regulatory Friction and Limited Adoption (55%)

Bybit faces significant delays in listing or maintains restrictive eligibility criteria for key markets (e.g., US, EU), resulting in negligible impact on traditional brokerage competitors' revenue streams.

Crypto-Adjacent DeFi Expansion (Base Case) (35%)

Bybit attracts its existing 80M crypto user base to diversified portfolios, increasing Average Revenue Per User (ARPU) by 10-15% within 12 months, but fails to capture significant new non-crypto user segments.

Market Disruption via Cross-Collateralization (10%)

Traditional brokerages (Robinhood, Schwab) are forced to match Bybit's rate card or liquidity perks, compressing industry-wide commission fees by 20% and eroding profitability for mid-tier firms.

What to watch

Timeline

Analysis — what this means

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