CaixaBank rolls out a summer‑season, fee‑free foreign payment campaign via Imagin and MoneyToTravel to challenge neobank rivals
Executive summary: CaixaBank launches a campaign offering fee‑free foreign payments through its Imagin neobank and MoneyToTravel prepaid card. The initiative aims to attract frequent travelers and counter competition from pure‑play neobanks, strengthening CaixaBank’s digital ecosystem.
Who is involved: CaixaBank, its Imagin neobank, and the MoneyToTravel prepaid card unit.
Likely next: The campaign will roll out during the summer travel season, with potential extensions or additional digital perks, while competitors may adjust their offerings.
On 17 June 2026 CaixaBank announced a summer campaign that removes fees for foreign transactions through its Imagin neobank and MoneyToTravel prepaid card. The initiative targets frequent travelers and seeks to compete with specialist neobanks. It reflects a broader trend of traditional banks expanding digital travel‑payment services. The campaign will run through the summer months, after which its impact on market share becomes clearer.
Timeline
- — CaixaBank lanza una campaña para competir con neobancos (Expansión)
- — CaixaBank incorpora al consejo de Payments a la directora de Canales Digitales (Expansión)
- — Santander, BBVA y CaixaBank impulsan su sociedad contra el fraude financiero (Expansión)
Analysis — what this means
Likely next events
- Rollout of fee‑free travel payments in summer 2026
- Monitoring response from rival neobanks
Sectors affected
Regulatory implications
- Potential CNMC review of anti‑competitive pricing
- Compliance with EU cross‑border payment rules
- Impact on anti‑money‑laundering monitoring
Historical parallels
- Bank of America travel‑card fee waiver (2015)
- BBVA digital travel rewards program (2018)
- Santander free foreign transaction initiative (2020)
Key entities
Sources
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