Coda introduces a playbook to help mobile game publishers monetize linkouts and diversify revenue beyond app stores
Executive summary: Coda launched a white paper that shows mobile game publishers how to turn linkouts into a growth channel. It gives publishers a concrete method to diversify revenue streams amid rising user acquisition costs and platform fees.
Who is involved: Coda (global leader in digital monetization and distribution) and mobile game publishers (the target audience).
Likely next: Publishers may adopt the guide’s tactics, potentially increasing direct linkout campaigns; Coda could see higher uptake of its monetization tools.
On July 21, 2026, Coda released a white paper titled 'Beyond the App Store: A Publisher's Guide to Direct Linkouts and Out-of-App Monetization.' The guide outlines steps for mobile game publishers to convert linkouts—clicks that redirect users outside an app—into a revenue-generating channel. It aims to help publishers reduce reliance on app store fees and diversify monetization strategies. The launch reflects ongoing industry interest in alternative distribution models for mobile games.
Timeline
- — Coda Launches Playbook on Turning Linkouts into a Growth Channel (PR Newswire)
Sources
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