DIRECTV restores 54 Scripps local broadcast stations across 36 markets under a multi-year carriage agreement
Executive summary: DIRECTV reached a multi-year carriage agreement with The E.W. Scripps Company to restore 54 local broadcast stations owned by Scripps in 36 metro regions. The restoration prevents potential subscriber churn for DIRECTV and reinstates advertising reach for Scripps stations, affecting local TV audiences and the satellite TV market.
Who is involved: DIRECTV (satellite TV provider), The E.W. Scripps Company (broadcast station group), and subscribers in the 36 affected metropolitan areas.
Likely next: The stations are expected to be available on DIRECTV immediately following the announcement, with the agreement remaining in effect for multiple years unless renewed or renegotiated.
DIRECTV and The E.W. Scripps Company announced a multi-year agreement that returns 54 Scripps-owned local broadcast stations to DIRECTV subscribers in 36 metropolitan areas. The deal ends a carriage disruption that had left those channels unavailable to the satellite provider's customers. By restoring local news, sports and entertainment programming, the agreement aims to stabilize viewership and advertising revenues for both parties.
Timeline
- — Scripps Local Broadcast Stations Return to DIRECTV (PR Newswire)
Analysis — what this means
Sectors affected
- Broadcast television (local stations)
- Satellite TV (DIRECTV)
Sources
- Scripps Local Broadcast Stations Return to DIRECTV — PR Newswire