eBay shifts certain seller fees to buyers for private sellers in Italy and France starting September 2026
Executive summary: eBay announced that, effective 1 September 2026, it will apply a surcharge on sales by private sellers located in Italy or France, with the cost passed to the buyer. The change modifies the cost burden on transactions, influencing buyer price sensitivity, seller competitiveness, and eBay's fee‑based revenue model in two key European markets.
Who is involved: eBay, private sellers operating in Italy and France, and buyers purchasing from those sellers.
Likely next: Market participants will monitor buyer response and seller adaptation; eBay may assess the impact on gross merchandise volume and consider further fee adjustments if needed.
From 1 September 2026, eBay will apply a surcharge on transactions where the seller is a private individual registered in Italy or France, and the charge will be borne by the buyer. The move alters the traditional fee structure where sellers typically cover platform costs, potentially affecting buyer willingness to purchase and seller pricing strategies. While eBay expects to protect its revenue stream, the change could shift competitive dynamics within the European second‑hand market.
Timeline
- — Acquistare su eBay, da settembre i costi passano al compratore. La guida alle novità (la Repubblica — Economia)
Sources
- Acquistare su eBay, da settembre i costi passano al compratore. La guida alle novità — la Repubblica — Economia