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EOS Hospitality appoints Ellen Kaplan as Senior Vice President of Marketing

Executive summary: EOS Hospitality named Ellen Kaplan Senior Vice President of Marketing on July 15, 2026. The move signals EOS Hospitality’s intent to enhance its marketing capabilities amid industry pressure to attract travelers and increase direct bookings.

Who is involved: EOS Hospitality (company), Ellen Kaplan (new SVP of Marketing).

Likely next: Kaplan will begin shaping the company’s marketing strategy, with potential public updates expected in upcoming earnings calls or press releases.

EOS Hospitality announced the hiring of Ellen Kaplan to lead its marketing function as Senior Vice President. The appointment comes as the company seeks to bolster its brand presence in a competitive hospitality landscape. Kaplan’s background in marketing is expected to drive new campaigns and customer engagement initiatives. No further details about her start date or specific projects were disclosed in the announcement.

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