Essential COSTA RICA launches Amazon‑powered multi‑channel campaign to deliver Costa Rican farm goods to millions of shoppers in the UK, Germany and Spain
Executive summary: Essential COSTA RICA announced a multi‑channel advertising campaign that runs on Amazon Ads platforms (Prime Video, Fire TV, Alexa, Amazon Fresh Bags) and includes digital and point‑of‑sale activities targeting consumers in the United Kingdom, Germany and Spain. The initiative expands market access for Costa Rican agricultural exports, potentially increasing export volumes and diversifying sales channels, while also generating advertising income for Amazon in Europe.
Who is involved: Essential COSTA RICA (the promoting entity), Amazon (providing the Ads channels and retail touchpoints), and consumers in the UK, Germany and Spain.
Likely next: The campaign will be rolled out over the coming months, with performance metrics expected to be shared later in 2026 and possible extension to additional European countries if successful.
The campaign, announced via PR Newswire, uses Amazon Ads properties such as Prime Video, Fire TV, Alexa and Amazon Fresh Bags, complemented by digital and in‑store activations. It aims to boost awareness and sales of Costa Rican agricultural exports in three key European markets. By leveraging Amazon’s extensive reach, the initiative could create a new distribution channel for Costa Rican producers while providing Amazon with additional advertising revenue in Europe.
Timeline
- — „essential COSTA RICA“ bringt landwirtschaftliche Erzeugnisse aus Costa Rica zu Millionen europäischen Verbrauchern (PR Newswire)
- — esencial COSTA RICA llega a consumidores europeos con campaña para promover los productos agrícolas costarricenses (PR Newswire)
Analysis — what this means
Sectors affected
- Agricultural exports
- Food & beverage
- Digital advertising
Historical parallels
- Essential COSTA RICA Spanish‑language announcement of the same Amazon‑based campaign on 2026‑07‑17
Key entities
Sources
- „essential COSTA RICA“ bringt landwirtschaftliche Erzeugnisse aus Costa Rica zu Millionen europäischen Verbrauchern — PR Newswire
- esencial COSTA RICA llega a consumidores europeos con campaña para promover los productos agrícolas costarricenses — PR Newswire