Essity expands Latin American feminine care portfolio with $284m acquisition of Kenvue's Brazilian brands
Executive summary: Essity agreed to acquire Kenvue's feminine care business in Brazil, including the Carefree, Sempre Livre and o.b. brands, for about USD 284 million. The transaction expands Essity's footprint in Latin America's feminine care segment and signals Kenvue's ongoing portfolio reshaping.
Who is involved: Essity (Sweden), Kenvue (US), Brazilian antitrust regulators (expected).
Likely next: Regulatory review by Brazil's CADE, followed by closing of the deal and integration of the brands into Essity's operations.
On August 20, 2026, Essity announced an agreement to purchase Kenvue's feminine care business in Brazil for approximately USD 284 million, gaining control of the Carefree, Sempre Livre and o.b. brands. The deal underscores Essity's strategy to strengthen its presence in the fast‑growing Latin American hygiene market while Kenvue continues to streamline its portfolio toward core health‑care products. Completion remains subject to customary regulatory approvals, after which Essity will integrate the operations into its existing Brazilian platform.
Timeline
- — Essity acquires feminine care business in Brazil (PR Newswire)
Analysis — what this means
Sectors affected
- Feminine care personal care
- Brazilian consumer goods hygiene
Key entities
Sources
- Essity acquires feminine care business in Brazil — PR Newswire