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EU car prices have jumped over 50% since 2000, now costing the equivalent of 11 months of average earnings

Executive summary: Average new car prices in the European Union have risen more than 50% compared with 2000 levels, meaning a typical purchase now requires about 11 months of salary versus five months two decades ago. The affordability gap threatens consumer demand, could slow automotive sales, and forces manufacturers to consider pricing adjustments, incentives, or cheaper model offerings.

Who is involved: EU consumers, automobile manufacturers operating in Europe, EU regulators setting safety and emissions standards, and industry groups such as Italy’s auto components federation.

Likely next: Policymakers may review vehicle pricing pressures and consider targeted subsidies or emissions‑standard flexibilities; automakers could accelerate launch of lower‑cost entry‑level models; analysts will monitor quarterly sales and financing trends for signs of demand shift.

The surge reflects broader inflation and the cost of new mandatory safety features, pushing vehicle ownership beyond the reach of many households. While the data highlight a clear affordability squeeze, they also point to mounting pressure on automakers to revisit pricing, financing, or product mix strategies.

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