Ferrero revives its flagship Nutella Café on Chicago’s Michigan Avenue with a redesigned space, expanded menu and the brand’s first order‑ahead service
Executive summary: Nutella Café returned to 189 N. Michigan Avenue in Chicago with a redesigned interior, an expanded menu and a first‑ever order‑ahead feature. The launch shows Ferrero’s commitment to experiential, digitally‑enabled retail for its Nutella brand, potentially increasing foot traffic and sales at the flagship café.
Who is involved: Ferrero (owner and operator), the Nutella Café brand, and the Chicago location at 189 N. Michigan Avenue.
Likely next: Ferrero will monitor customer uptake of the order‑ahead service through the remainder of summer 2026 and evaluate a possible rollout to other Nutella Café sites.
The Nutella Café’s reopening on July 16 2026 marks Ferrero’s latest effort to blend experiential retail with digital convenience, unveiling a refreshed interior, a broader food‑and‑drink offering and a pilot order‑ahead feature. The move follows the brand’s strategy of using flagship locations to test new service models that could be replicated elsewhere. By locating. No immediate regulatory or financial details were disclosed in the announcement.
Timeline
- — The World's Only Nutella® Café Returns to Michigan Avenue with a Fresh New Experience (PR Newswire)
Analysis — what this means
Sectors affected
- branded café (Nutella)
- quick‑service restaurant
- food service