First Horizon appoints Scott Serpico as Head of Product to bolster its banking innovation strategy
Executive summary: First Horizon Corporation announced the appointment of Scott Serpico as Senior Vice President, Head of Product. The hire signals the bank's intent to prioritize product innovation to compete with fintech entrants.
Who is involved: First Horizon Corporation (NYSE: FHN) and executive Scott Serpico.
Likely next: Serpico is expected to shape the bank's product roadmap, potentially leading to new digital banking features in the coming quarters.
First Horizon Corporation announced on July 23, 2026 that Scott Serpico has been named Senior Vice President and Head of Product for its banking unit. The role is based in Memphis and will oversee the strategy and vision for the bank's product suite. The appointment reflects the bank's effort to strengthen product development amid growing competition from fintech firms. No further details about Serpico's background or specific product plans were disclosed in the release.
Timeline
- — First Horizon Hires Scott Serpico as Senior Vice President, Head of Product (PR Newswire)
- — CNBC Names PayJoy one of the World's Top FinTech Companies of 2026 (PR Newswire)
Analysis — what this means
Sectors affected
- banking
Sources
- First Horizon Hires Scott Serpico as Senior Vice President, Head of Product — PR Newswire
- CNBC Names PayJoy one of the World's Top FinTech Companies of 2026 — PR Newswire
Related cases
- H.I.G. Capital appoints Younghee Choi as Head of Asia for Capital Formation, signalling intensified fundraising push across Asian LP markets
- First Horizon’s Keva Latham honored with Super Women in Business 2026 award for her leadership in financial planning and corporate development
- Guardian Life Insurance appoints Kevin Luebbers to lead distribution strategy for its wealth‑management business
- Zoom’s appointment of Carlos Quaderi to lead APAC signals a strategic push to accelerate AI‑driven services in the fast‑growing Asia‑Pacific market
- Calkin Public Affairs hires veteran strategist Melissa Figueroa to lead its transportation practice
- Wrightwell strengthens its capital‑markets team by hiring Craig Krandel as Managing Director, boosting its financing capabilities for the real‑estate investment platform