FP Movement teams up again with Barry's to release a second co‑branded activewear drop aimed at the fitness chain’s members
Executive summary: FP Movement and Barry's announced a second partnership to launch a new co‑branded activewear collection for Barry's community. The partnership expands FP Movement's reach to a dedicated fitness audience, potentially boosting sales and brand visibility while giving Barry's members exclusive apparel options.
Who is involved: FP Movement (Free People's activewear brand) and Barry's (global fitness brand).
Likely next: Release of the second co‑branded activewear drop, expected later in 2026, followed by possible additional collaborations or retail expansions.
FP Movement, the activewear label owned by Free People, announced a renewed partnership with Barry's, the global cardio and strength‑training brand, to launch a second collection of co‑branded workout apparel. The collaboration leverages Barry's highly engaged member base to expand FP Movement's distribution beyond its traditional retail channels. Financial terms were not disclosed, but the deal signals both companies' intent to capitalize on the growing athleisure market through exclusive product drops.
Timeline
- — FP Movement and Global Fitness Brand Barry's Partner for a Second Time (PR Newswire)
Analysis — what this means
Sectors affected
- activewear
- fitness