Franchising turnover hits €39 billion, +8% in 2025
Executive summary: In 2025, Italy's franchising sector reached €39 billion in turnover, an 8% year‑on‑year increase. The growth shows the sector's strong contribution to the economy but also highlights untapped potential for further expansion.
Who is involved: Assofranchising, led by President Massimiliano Maffioli, and franchise operators across the country.
Likely next: Continued growth is expected as more brands adopt franchise models and regulatory support may increase.
The Italian franchising sector recorded €39 billion in revenue for 2025, up 8% from the previous year. This performance reflects strong market confidence but also indicates that a substantial share of the sector's potential remains under‑exploited. Industry leaders, including Assofranchising president Massimiliano Maffioli, suggest that further regulatory facilitation could accelerate growth.
Timeline
- — Nel 2025 il giro d’affari del franchising raggiunge i 39 miliardi di euro (+8%) (Il Sole 24 Ore — Economia)
- — Entwurf: Arbeitsministerium will Acht-Stunden-Tag nicht generell lockern (Handelsblatt)
- — Fiere, ricavi record nel 2025 e primi sei mesi in crescita quest’anno (Il Sole 24 Ore — Economia)
- — Chemie: Evonik streicht über 2000 Stellen in Deutschland (Handelsblatt)
Analysis — what this means
Likely next events
- More franchisors seeking expansion
- Increased foreign franchise entries
- Higher investment in franchise technology
Sectors affected
- Franchising
- Retail
- Food & beverage
- Services
Regulatory implications
- Antitrust scrutiny of dominant franchise networks
- Labor law adjustments affecting franchise staffing
Historical parallels
- 2005-2007 franchising boom in Italy
- Early 2000s rise of retail franchise chains
- 2010s growth of service sector franchises
Sources
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