Fuerte Group Hotels announced a partnership with Hilton to open its first hotel outside Spain, featuring its proprietary Amàre brand under Hilton’s Curio Collection. The deal marks Fuerte Group’s inaugural international expansion and provides access to Hilton’s global sales channels, potentially boosting occupancy and average daily rates. Fuerte Group Hotels (Andalusian chain), Hilton (global hotel operator), and the Curio Collection brand. The partners will proceed with site selection, design, and opening of the inaugural overseas Amàre property, with potential follow‑on projects in other markets. The Andalusian hotel chain Fuerte Group Hotels has entered into a partnership with Hilton to open its first property outside Spain, operating under its own Amàre brand while leveraging Hilton’s Curio Collection distribution and loyalty network. The move signals Fuerte Group’s strategy to expand internationally by combining a differentiated boutique concept with the global reach of a major hotel operator. It also highlights the growing trend of Spanish hotel groups seeking overseas expansion through co‑branding arrangements with international chains.
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