Hisense extends its UEFA partnership as official sponsor for Euro 2028, marking its fourth consecutive European Championship sponsorship
Executive summary: Hisense declared at IFA 2026 that it will remain an official partner of UEFA for the UEFA EURO 2028 tournament. The deal secures sustained brand visibility for Hisense across one of Europe’s biggest sporting events, supporting its global marketing strategy.
Who is involved: Hisense, UEFA, and the IFA 2026 trade show where the announcement was made.
Likely next: Hisense will roll out UEFA‑themed marketing campaigns and product activations ahead of the 2028 tournament.
Hisense announced at IFA 2026 that it will continue its long‑term collaboration with UEFA as an official partner of UEFA EURO 2028. The extension reinforces the Chinese consumer‑electronics group’s presence in major European football tournaments and follows its previous sponsorships of Euro 2020 and Euro 2024. No financial details were disclosed in the release.
Timeline
- — Hisense amplía su acuerdo de colaboración a largo plazo con la UEFA como socio oficial de la UEFA EURO 2028 (PR Newswire)
- — Hisense verlängert langfristige Partnerschaft mit der UEFA als offizieller Partner der UEFA EURO 2028 (PR Newswire)
Analysis — what this means
Sectors affected
- Consumer Electronics
- Sports Sponsorship
Key entities
Sources
- Hisense amplía su acuerdo de colaboración a largo plazo con la UEFA como socio oficial de la UEFA EURO 2028 — PR Newswire
- Hisense verlängert langfristige Partnerschaft mit der UEFA als offizieller Partner der UEFA EURO 2028 — PR Newswire