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Huawei launches a broad new flagship portfolio — wearables, tablets, smartphones and smart‑home devices — at its “Chase the Wild” event in Munich, signalling a push to regain premium consumer mindshare in Europe despite ongoing sanctions

Executive summary: On 2 September 2026 Huawei staged the “Chase the Wild” launch in Munich, revealing new flagship wearables, tablets, smartphones and smart‑home products. The launch demonstrates Huawei’s commitment to the European premium consumer market and its strategy to differentiate through health‑focused wearables and an integrated ecosystem, despite U.S. export controls that constrain chip supply.

Who is involved: Huawei Technologies Co., Ltd.; European media and partners attending the Munich event; health‑tech community at the concurrent ESC Congress; Chinese game developers engaged via the recent Games Summit.

Likely next: Huawei will seek carrier and retail partnerships in Germany and other EU markets for the new devices; clinical validation data for the WATCH D3 will be presented during the ESC Congress (2‑5 Sep); the company is expected to announce pricing and availability for the new portfolio by early Q4 2026.

Huawei held its global “Chase the Wild” product launch on 2 September at Munich’s SHOWPALAST, unveiling next‑generation devices across four categories. The event follows a series of recent Huawei activities in Europe — including the WATCH D3 debut at the ESC Congress and a Games Summit for Chinese developers — and comes weeks after the company reported a profit decline driven by higher R&D and component costs. The Munich launch is positioned as a showcase of Huawei’s continued investment in consumer hardware and health‑tech innovation, even as geopolitical restrictions limit access to advanced semiconductors.

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