Ifema leverages strong LatAm fairs to expand its network to 47 countries and prepare entry into Asia and the Middle East
Executive summary: Ifema announced the consolidation of its fairs in Brazil, Mexico, Portugal and Chile, the expansion of its network to 47 countries, and preparations to launch events in Asia and the Middle East. The expansion signals a strategic shift for Spain’s leading fair operator to reduce reliance on the domestic market and tap into fast‑growing regions, potentially reshaping the global trade‑fair landscape. Ifema (Feria de Madrid), its consortium partners, fair organizers in Brazil, Mexico, Portugal and Chile, and target stakeholders in Asia and the Middle East. Ifema is expected to announce concrete partnerships or inaugural fairs in Asia and the Middle East within the next six months, which could boost international exhibitor participation and prompt competitive responses from other European fair operators.
Ifema reported that its trade fairs in Brazil, Mexico, Portugal and Chile are consolidating, while its international network has grown to 47 countries. The organization is now readying a push into Asian and Middle Eastern markets, aiming to diversify beyond its traditional Spanish base. This move reflects a broader trend of European exhibition groups seeking growth in emerging economies.
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