Ikea launches UK peer-to-peer secondhand site to challenge eBay and Vinted
Executive summary: Ikea revealed plans to launch a UK-based online secondhand platform enabling peer-to-peer sales of used furniture and home goods. The initiative puts Ikea in direct competition with eBay and Vintet, potentially reshaping the UK secondhand furniture landscape and increasing footfall to its stores.
Who is involved: Ikea (Swedish retailer), UK consumers, and rival platforms eBay and Vinted.
Likely next: The site will go live sometime in the next months; Ikea may expand the model to other markets depending on uptake, while competitors could adjust fees or policies to retain users.
Ikea announced it will roll out a United Kingdom online marketplace that lets customers sell used furniture directly to each other, positioning the Swedish retailer against established resale platforms eBay and Vinted. The service is slated for release within the coming months, though no exact date was given. Analysts see the move as an attempt to capture a share of the growing secondhand goods market while driving traffic to Ikea’s physical stores.
Timeline
- — Il business della seconda mano: Ikea lancia la sfida a eBay e Vinted (la Repubblica — Economia)
- — 'Banned over a pair of £2 sandals': Why some sellers are complaining about Vinted (BBC Business)
- — «Il s’est retrouvé avec ma cafetière et les 180 euros» : les vendeurs, nouvelle cible des arnaques sur LeBonCoin et Vinted (Le Figaro — Économie)
Analysis — what this means
Likely next events
- Ikea to launch the secondhand platform in the UK within the coming months (no specific date given)
Sectors affected
- secondhand furniture market
- online resale platforms
Historical parallels
- Ikea’s earlier announcement to take on eBay and Vintet with a UK online secondhand site (The Guardian, 18 Aug 2026)
Key entities
Sources
- Il business della seconda mano: Ikea lancia la sfida a eBay e Vinted — la Repubblica — Economia
- 'Banned over a pair of £2 sandals': Why some sellers are complaining about Vinted — BBC Business
- «Il s’est retrouvé avec ma cafetière et les 180 euros» : les vendeurs, nouvelle cible des arnaques sur LeBonCoin et Vinted — Le Figaro — Économie