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In the AI era, human consultants remain essential for implementing organizational change despite technological advances

Executive summary: Expansión published an article questioning the need for consultants in the age of AI, arguing that implementing recommended changes requires human interaction and behavioral management that AI cannot replicate. It highlights a critical boundary in AI's applicability to knowledge work — while AI excels at analysis and recommendation, human consultants remain vital for execution, especially in complex organizational transformations.

Who is involved: Consulting firms, corporate leaders adopting AI tools, and employees undergoing change management processes.

Likely next: Continued growth in hybrid consulting models where AI provides insights and humans lead implementation, training, and cultural adaptation.

The focal article argues that while AI can recommend changes, the actual execution of organizational transformation requires human consultants to manage interpersonal dynamics, resistance, and behavioral shifts — a 'contact sport' only humans can practice. This reflects a growing recognition that AI's role in consulting is augmentative, not substitutive, particularly in change management. The piece does not cite specific data or case studies but relies on expert opinion to assert the limits of AI in soft skills implementation. It positions human consultants as indispensable for translating strategy into action.

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