Smaller skin-care brands have grown three times faster than that of large cosmetics groups like Beiersdorf and L’Oréal, according to Handelsblatt. The fast‑ shift in consumer preferences that could eroding the market share of established players and creating opportunities for retailers such as dm. Who is involved: Indie skin‑care brands, large cosmetics firms (Beiersdorf, L’Oréal), and the drugstore chain dm.. Likely next: The article does not disclose specific forthcoming actions; the trend may persist unless large incumbents adjust their strategies.. The Handelsblatt article reports that smaller skin-care brands are achieving revenue growth triple that of major cosmetics conglomerates such as Beiersdorf and L’Oréal. It explores what these indie companies are doing differently and why the German drugstore chain dm benefits from the shift. The piece is based on market observations and does not introduce new data beyond the stated growth comparison. Sectors affected: Skin-care cosmetics Drugstore retail
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