iQIYI published its Global Trending Content for the first half of 2026, reporting a 130% year‑on‑year increase in total viewership on its international platform. The growth highlights strong overseas appetite for Chinese dramas and micro‑dramas, which can translate into higher advertising and subscription revenues for iQIYI. Who is involved: iQIYI (China’s leading online entertainment platform), its international audience, and creators of Chinese dramas and micro‑dramas.. Likely next: iQIYI is expected to continue issuing half‑yearly trending content reports and to maintain its focus on Chinese dramas and micro‑dramas for the remainder of 2026.. iQIYI’s first‑half 2026 Global Trending Content release shows that its international platform attracted 130% more viewers than the same period last year. The surge is attributed to the popularity of Chinese‑language dramas and the emerging micro‑drama format. This indicates strengthening overseas demand for iQIYI’s content slate and underscores the growing relevance of short‑form drama in its growth strategy.
INTELLIGENCE
Social Pulse
AI estimate · not scraped