NewPrinces announced it is taking part in the second round of bidding for Deoleo, competing against Coricelli for control of the olive oil producer. The sale will determine the future owner of a major European olive oil brand, influencing market share, pricing strategies and the strategic positioning of Italian agri‑food firms. NewPrinces, Coricelli, sellers CVC and Alchemy, and the target company Deoleo. Further bidding rounds, possible counter‑offers, and a final selection by CVC and Alchemy within the next few weeks. NewPrinces has confirmed its participation in the second phase of the sale process for Deoleo, the olive oil business controlled by private‑equity owners CVC and Alchemy. The move puts it directly in competition with Coricelli, another Italian industrial group that had already submitted early offers. The outcome will shape the ownership of one of Europe’s largest olive oil brands and could shift competitive dynamics in the Mediterranean food sector.
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