Italian wine demand surges as chilled whites and sparkling varieties drive exports to record levelsExecutive summary: White wine sales in Italy rose 70% in H1 2026, led by still and sparkling varieties from the Loira region. Exports hit €200 million, the highest in 25 years, indicating strong domestic demand and growing international interest. Les Grands Chais de France, Italian wine producers, and consumers in Italy and abroad. Continued growth in demand for crisp whites and sparkling wines, with potential price adjustments and increased production.The latest data from Les Grands Chais de France shows a 70% increase in white wine sales in the first half of 2026, with exports reaching €200 million, the highest in 25 years. This growth is driven primarily by demand for still and sparkling wines from the Loira region. The trend signals a shift in consumer preferences toward fresher, lighter wine styles in Italy.Open the full case file on Beyond →
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