Jack Link's teams with Meat Church BBQ to launch a high‑protein, BBQ‑flavored meat snack
Executive summary: Jack Link's and Meat Church BBQ unveiled a co‑branded meat snack product that pairs Jack Link's protein‑focused snack formats with Meat Church's signature BBQ flavors. The tie‑up brings together the nation's leading meat snack maker and a celebrated BBQ flavor brand, aiming to capture growth in the high‑protein snack market and potentially shift share within the category.
Who is involved: Jack Link's (global meat snack manufacturer), Meat Church BBQ (BBQ flavor authority), and their respective product development and marketing teams.
Likely next: The new snacks are slated for distribution through national retail channels, supported by joint marketing and in‑store promotions; further flavor extensions or geographic expansion may follow.
Jack Link's, the top U.S. meat snack brand, announced a collaboration with Meat Church BBQ to combine its snack expertise with Meat Church's award‑winning barbecue rubs. The partnership aims to introduce a new line of jerky and snack sticks that deliver both protein content and bold, smoky flavor. By linking a mass‑market snack leader with a niche BBQ authority, the move targets consumers seeking convenient, flavor‑rich protein options and could intensify competition in the packaged meat snack segment.
Timeline
- — Jack Link's® and Meat Church BBQ Deliver the Perfect Blend of Protein and Bold Flavor (PR Newswire)
Analysis — what this means
Sectors affected
- Meat snack industry
- BBQ seasoning market
Historical parallels
- Gen Korean BBQ considers $100M sale of restaurant business (August 10, 2026)
Key entities
Sources
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