JINRO launches its first global marketing campaign featuring BTS member V to boost international soju sales
Executive summary: JINRO unveiled its first global campaign, 'My Favorite JINRO', featuring BTS member V, with the main campaign film premiering on July 22, 2026. The campaign marks JINRO's inaugural worldwide marketing effort, leveraging BTS's global fanbase to increase brand awareness and potentially boost soju sales outside its traditional markets.
Who is involved: JINRO (the world's No. 1 soju brand), V of BTS, and the PR Newswire distribution service.
Likely next: The campaign assets are expected to roll out across selected international markets in the second half of 2026, with sales impact to be reported in upcoming quarterly results.
The press release announces that JINRO, the world's leading soju brand, unveiled its inaugural global campaign titled 'My Favorite JINRO' with V of BTS, highlighting the idol's approachable charm and the brand's values. The campaign's main film premiered on July 22, 2026, aiming to celebrate everyday sharing moments with the product. By tying the product to a globally recognized K-pop star, JINRO seeks to expand its footprint beyond traditional Asian markets and drive consumer engagement worldwide.
Timeline
- — JINRO Unveils First Global Campaign "My Favorite JINRO" with V of BTS (PR Newswire)
Analysis — what this means
Sectors affected
- Alcohol beverages (soju)
- Marketing and advertising
- Entertainment (K-pop)
Historical parallels
- SNCF postponed works on the RER B line due to BTS concerts at Stade de France on June 16, 2026 (Le Figaro)
Key entities
Sources
Open the full interactive case file on Beyond →
INTELLIGENCE
Social Pulse
AI estimate · not scraped