Jo Malone London and WildWash launch a co‑branded Orange & Cedarwood dog shampoo, moving the luxury fragrance house into premium pet care
Executive summary: Jo Malone London and WildWash launched the Orange & Cedarwood Dog Shampoo, a new pet grooming product, announced via press release on September 1, 2026. The launch extends Jo Malone London’s luxury fragrance brand into the premium pet‑care market, tapping into growing consumer spending on high‑end pet products.
Who is involved: Jo Malone London (owned by Estée Lauder) and pet‑care brand WildWash are the primary collaborators; the product is distributed under the Jo Malone London × WildWash co‑brand.
Likely next: The companies plan to distribute the shampoo through high‑end retailers and online channels, with potential expansion of the co‑branded pet‑care line later in 2026.
The press release announces a new grooming product developed jointly by Jo Malone London and the pet‑care brand WildWash. The shampoo combines orange and cedarwood notes and is positioned as a high‑end offering for dog owners. This move leverages Jo Malone London’s fragrance expertise to enter a growing market for premium pet‑care products.
Timeline
- — Wir stellen vor: Jo Malone London × WildWash Hundeshampoo (PR Newswire)
- — Découvrez le shampoing pour chien Jo Malone London × WildWash (PR Newswire)
- — Introducing Jo Malone London × WildWash Dog Shampoo (PR Newswire)
Analysis — what this means
Sectors affected
- luxury pet shampoo market
- premium dog grooming products
Key entities
Sources
- Wir stellen vor: Jo Malone London × WildWash Hundeshampoo — PR Newswire
- Découvrez le shampoing pour chien Jo Malone London × WildWash — PR Newswire
- Introducing Jo Malone London × WildWash Dog Shampoo — PR Newswire
- Introducing Jo Malone London × WildWash Dog Shampoo — PR Newswire