The June 2026 regulation intended to stop illicit telemarketing in the energy sector has failed to reduce complaints, with illegal calls persisting. Continued illicit calls erode consumer trust, harm legitimate energy suppliers, and reveal limits of current telemarketing oversight. Italian energy consumers, telemarketing operators, the Authority for Electricity Gas and Environment (ARERA), and consumer advocacy groups. Authorities plan to roll out stricter consent‑verification tools, possible blacklists for repeat offenders, and industry‑led self‑regulation initiatives. The regulation introduced on 19 June 2026 to ban illicit telemarketing in the energy sector has not reduced complaints, indicating a compliance gap. Authorities acknowledge the shortfall and are preparing measures that rely on closer cooperation with operators, including both incentives and penalties. The situation highlights the difficulty of curbing aggressive sales tactics through legislation alone and suggests a shift toward hybrid regulatory‑industry approaches.
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