KFC pivots to boneless chicken and new drinks to win back market share amid rising competitionExecutive summary: KFC is emphasizing boneless chicken products and launching new drinks to boost its market share. The initiative targets heightened competition in the global chicken market and seeks to attract both existing and new customers. KFC (the fast‑food chain) and its customers; the development may affect competitors and suppliers. The chain is expected to roll out the new menu items across more locations and may adjust pricing or promotions to accelerate adoption.KFC announced a shift toward boneless chicken offerings and an expanded beverage lineup as part of a strategy to reclaim market share. The move comes as the fast‑food chicken segment faces intensified rivalry from both established chains and newer entrants. The company highlighted the changes in a recent CNBC report.Connected developmentsJBS to close two US plants amid production reviewPer il 92% degli italiani i negozi sono essenziali per l’identità dei quartieriOpen the full case file on Beyond →
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