Kōloa Rum Company teams with Skull & Crown Trading Co. to launch an exclusive private-label ready-to-drink cocktail featuring Hawaiian pineapple and passion fruit
Executive summary: Kōloa Rum Company announced a partnership with Skull & Crown Trading Co. to produce an exclusive private‑label ready‑to‑drink cocktail made from pineapple and passion fruit rum blend. The move expands Kōloa’s portfolio into the RTD segment, providing Skull & Crown with a differentiated product and tapping into consumer demand for convenient, premium cocktails.
Who is involved: Kōloa Rum Company (Hawaii‑based rum producer) and Skull & Crown Trading Co. (private‑label beverage partner).
Likely next: Production and distribution of the RTD cocktail will commence later in 2026, with potential rollout in select retail and hospitality channels.
The partnership combines Kōloa Rum’s award‑winning small‑batch rum with Skull & Crown Trading Co.’s private‑label expertise to create a tropical RTD beverage. Announced on September 1, 2026, the drink highlights locally sourced pineapple and passion fruit flavors, aiming to capture consumer interest in premium, island‑inspired cocktails. The collaboration reflects a broader trend of spirits producers expanding into the fast‑growing ready‑to‑drink market through co‑branded offerings.
Timeline
- — Kōloa Rum Company Partners with Skull & Crown Trading Co. on Exclusive Private Label Ready-to-Drink Cocktail (PR Newswire)
Analysis — what this means
Sectors affected
- ready-to-drink cocktails
- premium rum
Sources
- Kōloa Rum Company Partners with Skull & Crown Trading Co. on Exclusive Private Label Ready-to-Drink Cocktail — PR Newswire