La Martiniquaise-Bardinet announced the outright purchase of the non‑alcoholic spirit brand Sir James 101. The deal expands the company's portfolio into the fast‑growing non‑alcoholic drinks segment, reflecting shifting consumer preferences toward lower‑alcohol options. Who is involved: La Martiniquaise‑Bardinet (acquirer) and Sir James 101 (target brand).. Likely next: No further integration details have been disclosed.. La Martiniquaise-Bardinet announced the outright purchase of Sir James 101, a non‑alcoholic spirit brand. The transaction adds a new NA drinks asset base of the French‑based spirits group. No financial terms or closing date were disclosed in the announcement. Sectors affected: Non‑alcoholic spirits
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