LaPlaya Beach & Golf Resort launches seasonal 'Après Sea' program with Draper James and POLYWOOD to boost summer leisure offerings
Executive summary: LaPlaya Beach & Golf Resort announced a partnership with Draper James and POLYWOOD to launch the seasonal 'Après Sea' program. The initiative seeks to enhance the resort's guest experience and drive summer revenue through curated leisure spaces.
Who is involved: LaPlaya Beach & Golf Resort (managed by Noble House Hotels & Resorts), Draper James, and POLYWOOD.
Likely next: The program will be available for the summer 2026 season, with bookings opening for guests seeking the new offering.
LaPlaya Beach & Golf Resort, operated by Noble House Hotels & Resorts, has partnered with fashion label Draper James and outdoor furniture maker POLYWOOD to introduce a curated seasonal experience called 'Après Sea'. The program aims to provide guests with refined leisure spaces that blend Southern charm with upscale amenities for the summer months. By aligning with lifestyle brands, the resort seeks to differentiate its offering and attract higher-spending visitors.
Timeline
- — LaPlaya Beach & Golf Resort Splashes Into Summer with Draper James and POLYWOOD Partnership (PR Newswire)