Lukas Flöer’s Metads scales 3D advertising on Germany’s biggest screens, doubling revenue twice in three years
Executive summary: Lukas Flöer, 29‑year‑old founder of Metads, has created 3‑dimensional advertising campaigns for Germany’s largest out‑of‑home screens, reporting that revenue has doubled twice since the company’s launch three years ago and that it has landed several big‑name customers. This shows rapid growth in immersive ad tech, signalling increased corporate spending on innovative advertising formats and a shift toward experiential out‑of‑home media.
Who is involved: Lukas Flöer, Metads, major German advertisers (unnamed), and German tax authorities regarding advertising expense deductions.
Likely next: Metads is likely to expand its client base among DAX‑listed firms and may seek additional funding to scale production as demand for 3D ad content rises.
The Handelsblatt reports that 29‑year‑old Lukas Flöer has built Metads into a provider of three‑dimensional outdoor advertising for Germany’s largest advertising surfaces. Since founding the firm three years ago, the company says it has doubled its revenue twice and secured major corporate clients. The story highlights how immersive ad formats are gaining traction among big spenders, reflecting a shift in advertising budgets toward experiential media. No speculative forecasts are included; the account relies solely on the firm’s disclosed growth figures.
Timeline
- — Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens bespielt (Handelsblatt)
Analysis — what this means
Sectors affected
- 3D advertising
- Out‑of‑home (OOH) advertising
- Advertising technology
Key entities
Sources
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