Meta’s Threads hits 500 million monthly users and launches user‑controlled algorithm toolsExecutive summary: Threads reached 500 million monthly users and added new personalization features such as the ‘Your Algo’ feed‑control tool. The milestone strengthens Meta’s position in the social‑media market, expands its ad inventory and signals continued investment in creator tools. Meta Platforms, Threads users, advertisers, and digital‑media competitors. Meta is expected to roll out further feed‑customization options, increase monetization features for creators and face ongoing regulatory scrutiny over algorithm transparency.On 16 June 2026 Meta announced that Threads has reached 500 million monthly active users and introduced new personalization features, including a “Your Algo” tool that lets users customize their feed. The rollout coincides with heightened competition in the short‑form social media market. The move is intended to boost user engagement and advertising revenue.Connected developmentsEU Parliament approves US tariff deal implementationOpen the full case file on Beyond →
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AI estimate · not scraped