Midjourney expands beyond generative media by acquiring astrology app Co-Star
Executive summary: Midjourney announced the acquisition of the astrology app Co‑Star on July 24, 2026, as reported by TechCrunch. The deal shows Midjourney’s intent to diversify its AI portfolio into lifestyle and niche consumer services, potentially opening new revenue streams.
Who is involved: Midjourney (AI lab), Co‑Star (astrology app), TechCrunch (reporting outlet).
Likely next: Midjourney will likely integrate Co‑Star’s natal chart generation into its platform and may introduce bundled subscription offers in the next 6‑12 months.
Midjourney, known for its AI‑driven image and video generation tools, has acquired the astrology app Co‑Star, signaling a broader push into niche consumer AI applications. The acquisition adds a niche lifestyle product to Midjourney’s portfolio and suggests the lab is seeking to diversify its AI offerings beyond visual media. No financial terms were disclosed in the TechCrunch report.
Analysis — what this means
Sectors affected
- generative AI image generation
- digital astrology mobile apps
Historical parallels
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