Mille Miglia: Classic cars defy electric vehicle shift, preserving brand equityExecutive summary: 450 historic cars participated in the five‑day Mille Miglia rally, demonstrating enduring appeal despite the rise of electric vehicles. The rally highlights the lasting brand equity and heritage significance for automotive manufacturers, influencing market positioning and collector demand. Mercedes‑Benz, participating classic car owners, and fans of historic motorsport. The event is expected to continue annually, reinforcing Mercedes' heritage strategy and potentially inspiring similar celebrations of legacy models.The Mille Miglia race showcases 450 vintage automobiles completing a 2,000‑kilometre endurance event despite the growing prevalence of electric vehicles. The event underscores the cultural and brand value that legacy models retain for manufacturers such as Mercedes‑Benz. Analysts view the continued relevance of such heritage motoring as a strategic asset in an increasingly electrified market.Connected developmentsBMW iX3 Test Highlights EV Market ShiftsEU Proposes Electric Small‑Car ClassificationOpen the full case file on Beyond →
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