MotoGP's proposed double‑qualifying format for 2027 aims to boost weekend appeal and could reshape broadcast value and sponsorship dynamics
Executive summary: MotoGP officials are evaluating a shift to two separate qualifying sessions starting in 2027—one for the Sprint race and one for the Grand Prix—to make the event weekend more engaging, as stated by Aprilia Racing CEO Rivola. A new format could alter television rights valuations, sponsor activation plans, and team logistical preparations, affecting revenue streams across the sport.
Who is involved: Key stakeholders include MotoGP management, the FIM, teams such as Aprilia, Ducati and Yamaha, broadcasters, and sponsors.
Likely next: The proposal will be examined in upcoming FIM technical meetings, with a possible trial season before formal ratification.
MotoGP officials are studying a shift to two separate qualifying sessions—one for the Sprint race and one for the Grand Prix—starting in 2027 to make the event weekend more engaging, as stated by Aprilia Racing CEO Rivola. The change would affect television programming, sponsor activation and team logistical preparations, potentially altering revenue streams across the sport. While the idea is still under discussion, it reflects the series' effort to refresh its format amid evolving media consumption patterns.
What's next — scenarios
Base: format approved with conditions (40%)
MotoGP adopts double qualifying from 2027, leading to a modest increase in broadcast rights value and adjusted team schedules.
- FIM technical committee endorses trial by Q1 2027
- Positive feedback from 2026 test events
- Sponsor commitment to enhanced weekend package
Upside: format boosts viewership (30%)
The new qualifying structure drives a measurable rise in live audience and higher sponsorship fees.
- Pilot events in 2026 show ≥5% uplift in live TV ratings
- Major broadcasters announce premium packages
- Teams report improved fan engagement metrics
Downside: format delayed or rejected (30%)
MotoGP retains current single qualifying, preserving existing schedule but missing potential revenue uplift.
- FIM cites safety or sporting concerns and postpones decision
- Teams voice operational overload concerns
- No consensus reached by mid‑2027
Timeline
- — MotoGP verso doppia qualifica dal 2027, Rivola: "Serve rendere weekend più interessante" (Sky Sport)
Analysis — what this means
Sectors affected
- Motorcycle racing entertainment
- Broadcast media rights
- Sponsorship and advertising
Key entities
Sources
- MotoGP verso doppia qualifica dal 2027, Rivola: "Serve rendere weekend più interessante" — Sky Sport
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