NaturaSì plans to open 60 new supermarkets by 2027, aiming for €500 million in revenue from owned stores
Executive summary: NaturaSì announced a plan to open sixty new supermarkets by 2027, aiming for €500 million in revenue from those stores. The expansion signals a significant scale‑up in Italy’s organic retail sector and could shift market share toward owned‑store models.
Who is involved: NaturaSì management (Gruppo NaturaSì) and potential real‑estate and supply‑chain partners.
Likely next: The company will seek site approvals and begin store rollout, with the first openings expected in 2025‑2026.
The Italian organic retailer NaturaSì announced a plan to launch sixty proprietary supermarkets, projecting half‑a‑billion euros in turnover by 2027. The move reflects growing consumer demand for organic products and the company’s strategy to increase control over its supply chain. If realised, the expansion could reshape the competitive landscape of Italy’s packaged‑goods and fresh‑food markets.
Timeline
- — Distribuzione, la catena NaturaSì pronta ad aprire 60 supermercati (Il Sole 24 Ore — Economia)
Analysis — what this means
Likely next events
- Open sixty owned supermarkets by 2027
- Reach €500 million revenue target by 2027
Sectors affected
- Organic grocery retail
- Italian supermarket sector
Regulatory implications
- Must obtain local zoning and commercial licences for each new store
- Compliance with EU organic labeling and food safety regulations
Key entities
Sources
- Distribuzione, la catena NaturaSì pronta ad aprire 60 supermercati — Il Sole 24 Ore — Economia