New book ties dental marketing directly to practice sale price, offering owners a lever to boost pre‑sale value
Executive summary: Dr. Anissa Broussard co‑authored the book "Dental Exit Blueprint," released on July 15, 2026, which links dental marketing efforts to higher practice sale prices. It gives dental practice owners a concrete, actionable lever to raise enterprise value before a sale, potentially influencing M&A activity and valuation benchmarks in the dental sector.
Who is involved: Dr. Anissa Broussard (author), Digital Floss (her company), dental practice owners, and prospective buyers or brokers.
Likely next: The book will be distributed via standard channels and may be adopted by dental brokers and consultants as a reference for pre‑sale marketing strategies.
The press release announces that Dr. Anissa Broussard, DMD, founder and CEO of Digital Floss, has co‑authored "Dental Exit Blueprint," released today. The book argues that targeted marketing investments are the fastest way for dental practice owners to increase enterprise value ahead of a transaction. It positions marketing as a pre‑sale value driver rather than a pure cost center. No further details on methodology or empirical data are provided in the release.
Timeline
- — Dr. Anissa Broussard Co-Authors New Book Tying Dental Marketing to Practice Sale Price (PR Newswire)
Analysis — what this means
Likely next events
- Book released July 15, 2026
Sectors affected
- dental practice ownership
- dental marketing agencies
- dental practice M&A advisory