Orlando World Center Marriott launches a holiday attraction to boost winter tourism and seasonal revenue
Executive summary: Orlando World Center Marriott unveiled its "Twelve Nights of Wonder" holiday experience for the 2026 holiday season. The attraction is designed to increase winter tourist arrivals, lift hotel occupancy rates, and generate additional food, beverage and entertainment revenue during the peak holiday period.
Who is involved: Orlando World Center Marriott (operated by Marriott International) and its local hospitality teams.
Likely next (inference): The property will implement the nightly festivities, culinary programs and fireworks displays throughout the December 2026–January 2027 holiday window, with promotional activity beginning immediately.
The Orlando World Center Marriott, branded as the world's largest Marriott, announced a seasonal experience called "Twelve Nights of Wonder" for the 2026 holiday period. The offering includes festive characters, hand‑crafted culinary items, nightly entertainment that changes each evening, and fireworks. This initiative aims to draw visitors during the traditionally high‑demand winter months and increase occupancy and ancillary spending at the property.
Timeline
- — Orlando World Center Marriott Unveils "Twelve Nights of Wonder" for the 2026 Holiday Season (PR Newswire)
Analysis — what this means
Likely next events
- Twelve Nights of Wonder to be offered during the 2026 holiday season (December 2026)
Sectors affected
- Orlando hotel sector
- Central Florida tourism
- Holiday leisure and entertainment