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Pandora’s CEO highlights Spain as the brand’s sole market of double‑digit growth amid rising silver prices and tariffs

Executive summary: Pandora’s CEO Berta de Pablos‑Barbier declared that Spain is the only country where the firm leads and grows at a double‑digit rate, while confronting higher silver prices and tariffs. The claim reveals where Pandora’s core growth is coming from and highlights external cost pressures that could affect profitability and pricing strategy.

Who is involved: Berta de Pablos‑Barbier, Pandora

Likely next: Pandora may review pricing or hedging to mitigate silver cost increases, The company could deepen its investment in the Spanish market, Watch for further tariff developments that could affect imported raw material costs

Berta de Pablos‑Barbier, president of Pandora, said that Spain is the only country where the Danish jeweler is both a market leader and achieving double‑digit growth. She noted that the first six months of her tenure have been marked by escalating silver prices and new tariff pressures, which are squeezing margins. The statement underscores both the strength of Pandora’s position in Iberia and the cost challenges it faces globally.

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