Primat Curtis expands zinc coating operations in Brazil to be closer to customers and streamline logisticsExecutive summary: Primat Curtis is expanding its zinc coating business in Brazil, emphasizing proximity to customers and the importance of logistics. The expansion aims to improve service levels and supply chain resilience in a key emerging market, potentially increasing market share and influencing competitive dynamics. Primat Curtis, its commercial director Alberto Girardi, and Brazilian customers and partners. The company is expected to continue investing in Brazilian facilities and may face scrutiny from local regulators regarding foreign operational expansion.The article reports that Primat Curtis, an Italian coating manufacturer, is strengthening its presence in Brazil by expanding zinc coating production, citing proximity to customers as a strategic priority. It highlights that logistics complexities are a key consideration for the company’s global strategy. The move reflects a broader trend of Italian industrial firms seeking growth in emerging markets.Connected developmentsItalian firms accelerating overseas expansionOpen the full case file on Beyond →
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