Publishers bet on traditional greeting cards to triple revenue despite digital displacement
Executive summary: Two publishers expressed confidence that greeting cards can succeed in the AI era and announced plans to triple their revenue. The statement highlights a potential niche market where analog products resist digital substitution, which could affect paper, printing and postal sectors.
Who is involved: Two unnamed greeting card publishers featured in the Handelsblatt article.
Likely next: The publishers intend to pursue growth strategies outlined in their plans to achieve the targeted revenue increase.
Two greeting card publishers told Handelsblatt they believe printed cards can thrive even as messaging apps replace holiday mail, and they aim to grow their turnover threefold. The article notes that while WhatsApp and similar platforms have curtailed the postcard market, these publishers see a resilient demand for handwritten notes. No concrete figures or timelines were provided in the excerpt.
Timeline
- — Grußkarten: Handgeschriebene Grüße im KI-Zeitalter – funktioniert das? (Handelsblatt)
Sources
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