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Rep Data’s new eBook signals a push for AI‑driven quality standards in the market research industry

Executive summary: Rep Data published an eBook by Kurt Knapton on the future of research quality, examining two decades of change in respondent quality as researchers prepare for AI‑driven research. The eBook offers actionable insights for market research firms seeking to maintain data quality while integrating AI, potentially influencing industry standards and competitive positioning.

Who is involved: Rep Data (publisher), Kurt Knapton (author and online sample pioneer), market research professionals and AI technology providers.

Likely next: Industry stakeholders may reference the eBook in internal training, leading to webinars or updated guidance on AI‑enabled research practices later in 2026.

Rep Data announced the publication of an eBook authored by online sample pioneer Kurt Knapton that reviews two decades of change in respondent quality and outlines considerations for researchers preparing for AI‑driven studies. The release positions the company as a thought leader on data quality amid growing AI adoption in market research. No financial figures or forward‑looking guidance were disclosed in the press release.

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