Roca family adds boutique hotels to its culinary empire
Executive summary: The Roca family, owners of the three‑Michelin‑star restaurant El Celler de Can Roca, launched accommodation at Casa Cacao and Esperit Roca. It diversifies the family’s income beyond restaurant sales, captures higher‑value tourism spend, and strengthens the regional hospitality offering.
Who is involved: The Roca brothers (Joan, Josep and Jordi Roca) as owners of El Celler de Can Roca and operators of the two new hotels.
Likely next: Further integration of culinary experiences within the hotels and potential partnerships with travel agencies to promote gastronomy packages.
The owners of El Celler de Can Roca have opened two hotels, Casa Cacao and Esperit Roca, extending their business from world‑class dining to lodging. This move diversifies revenue streams and taps into gastronomy‑tourism demand in Girona.
Timeline
- — Los dos hoteles de la familia Roca (Expansión)
- — Conde de los Andes, de los calados de Ollauri a la mesa de los Roca (Expansión)
- — Álex Roca, el atleta de lo imposible (Expansión)
Analysis — what this means
Sectors affected
- Boutique hotel sector in Girona
- Fine dining restaurant sector
Historical parallels
- Conde de los Andes wine tasting at Esperit Roca (July 2026)
- Álex Roca athlete feature in Expansión (July 2026)
Key entities
Sources
- Los dos hoteles de la familia Roca — Expansión
- Conde de los Andes, de los calados de Ollauri a la mesa de los Roca — Expansión
- Álex Roca, el atleta de lo imposible — Expansión