Sanas strengthens its Philippine market presence by appointing former IBPAP chief Jack Madrid as Ambassador and hiring Christopher Venturina to drive enterprise and BPO partnerships
Executive summary: Sanas appointed former IBPAP chief Jack Madrid as its Philippines Ambassador and hired Christopher Venturina as Director of Business Development to bolster local market outreach. The appointments give Sanas direct access to the Philippines’ sizable BPO sector and enterprise technology buyers, potentially accelerating revenue growth in a key Southeast Asian market.
Who is involved: Sanas (company), Jack Madrid (IBPAP chief, now Sanas Ambassador), Christopher Venturina (new Director of Business Development), IBPAP (industry association).
Likely next: Sanas will pursue pilot AI projects with Philippine BPO firms by Q4 2026, seek partnership agreements with at least three local enterprises in Q4 2026, and showcase its offerings at the IBPAP Annual Congress in September 2026.
Sanas announced the addition of Jack Madrid, former head of the IT and Business Process Association of the Philippines (IBPAP), as its Philippines Ambassador, alongside Christopher Venturina as Director of Business Development. The moves aim to deepen relationships with local enterprises, BPO providers and technology partners. By leveraging Madrid’s industry network and Venturina’s business development focus, Sanas seeks to accelerate adoption of its AI‑powered customer experience solutions in the Philippines.
Timeline
- — Sanas Deepens Philippine Investment, Taps IBPAP Chief Jack Madrid to Lead Market Expansion (PR Newswire)
Analysis — what this means
Likely next events
- Sanas plans to launch a pilot AI-powered customer service solution with two Philippine BPO firms by 30 November 2026.
- Jack Madrid will deliver a keynote at the IBPAP Annual Congress on 15 September 2026 outlining Sanas' expansion roadmap.
- Christopher Venturina is scheduled to meet with three major enterprise clients in Manila between 10‑12 October 2026 to discuss AI integration.
Sectors affected
- Philippine Business Process Outsourcing (BPO) sector
- Enterprise AI software market in Southeast Asia
- Customer experience technology providers